When it comes to action figures, enthusiasts and collectors know that finding the perfect figures isn’t just a hobby—it’s a passion.
Whether you’re a blogger, a content creator, or an affiliate marketer, tapping into this market can be incredibly rewarding. Action figures cater to a wide audience, from nostalgic adults reliving their childhood to kids discovering their favourite characters for the first time.
But where do you start if you want to monetize your love for action figures? That’s where affiliate programs come in. By partnering with the right companies, you can earn commissions while promoting some of the best and most popular action figures on the market.
On this page, we’ve compiled a list of the best action figure affiliate programs that can help you maximize your earnings while sharing your passion with your audience.
Best Action Figure Affiliate Programs
The affiliate programs on this page are listed in the following order:
- Sideshow
- Toynk
- Knick Knack Toy Shak
- InnovaToys
- Entertainment Earth
- Things From Another World (TFAW)
- LEGO
- Entertainer (The Toy Shop)
1. Sideshow
Founded in 1994, Sideshow connects fans with favourite characters and icons from film, TV, comics, and pop culture. As a leading speciality manufacturer and distributor, Sideshow offers highly sought-after licensed and original collectable products. Their collection includes limited edition statues, busts, articulated figures, film prop replicas, and fine art pieces.
Sideshow’s development team, comprised of expert artists, sculptors, and customers, produces intricately detailed likenesses of characters from renowned brands such as Star Wars, Marvel, DC Comics, and more. With a commitment to quality and authenticity, Sideshow collaborates with Hollywood filmmakers and unique effects houses.
In addition to their creations, Sideshow distributes products from notable companies like Hot Toys, Tweeterhead, and Prime 1. Recognised for exceptional authenticity, Sideshow’s collectable figures and statues have won numerous awards. Join their global community of passionate collectors and immerse yourself in the world of pop culture with Sideshow.
Bestsellers
- Deadpool Special Edition: $315
- Darth Vader: $375
- Wolverine (Deluxe Version): $340
- Black Widow (Artisan Edition): $385
- The Joker (Artisan Edition – Batman Imposter Version): $445
Highlights of the Sideshow Action Figure Affiliate Program
- 4% baseline commission
- Cookie tracking lasts for 30 days
- Licensed collectibles, museum quality, and limited editions
- Reliable third-party tracking
- Access to creative assets, promotional tools, and campaign statistics
- Integrated with ShareASale (Merchant ID: 73004)
- Dedicated affiliate manager and an experienced marketing team
- $300 Average Order Value (AOV)
- Performance-based commission increments are possible – up to 8% per sale
URL: Sideshow Affiliate Program
Commission: 4%
Cookie Duration: 30 Days
Payment Term: Monthly Payouts | ShareASale Handles Payments
2. Toynk
Toynk Toys was founded in 2001 by three friends—Steve, Ron, and Mike—eager to break free from the corporate grind and create a company focused on fun products. The website features over 4,000 action-figure SKUs.
Toynk Toys attends over 200 toy shows and Comic-Cons worldwide each year. Their Australian sister company, Toynk Down Under, offers a chance to shop for their products while exploring Australia. Committed to delivering adventure, joy, and happiness through its trendy toys and hot collectibles, Toynk Toys loves what they do and is grateful for its customers’ support.
Highlights of the Toynk Affiliate Program
- 6% baseline commission
- Cookie is tracked for 30 days
- Performance-based commission tiers (up to 10%)
- Reliable campaign reporting, engaging banners, and practical promotional tools
- Industry-leading partner affiliate network – Commission Junction (Advertiser ID: 6045739)
- Dedicated affiliate marketing manager
- $80 Average Order Value (AOV)
Commission on XBox Series X Replica Fridge is 3%.
URL: Toynk Affiliate Program | Signup via Commission Junction
Commission:
| Monthly Sales | Commission |
| Up to $299 | 6% |
| $300 to $499 | 8% |
| $500 or More | 10% |
Cookie Duration: 30 Days
Payment Term: Monthly Payouts | Actions are Locked after the 10th of the Following Month | CJ Handles Payments
3. Knick Knack Toy Shak
Hilary’s journey from an ordinary mom to an extraordinary toy enthusiast began with a simple playtime session featuring the beloved toy Shopkins with her niece, Avery. What started as a casual interest soon became a passionate collection shared with her son Zachary. This newfound love for Shopkins led Hilary to explore the world of toy trading and collecting, ultimately inspiring her to start Knick Knack Toy Shack.
Reflecting on her childhood memories of toy stores and a vast collection of beanie babies, Hilary realised her true passion was toys and bringing joy to others. The Knick Knack Toy Shack was born, offering various fun collectible toys for all ages, including Shopkins, Tsum Tsums, L.O.L. Surprise, World’s Smallest Toys, and Squeezamals. The action figure category features 132 SKUs ranging from $6 to over $150.
Highlights of the Knick Knack Toy Shak Affiliate Program
- 10% standard CPA
- Innovative AI auditing and direct via bank transfer and Stripe – weekly payouts with a $20 minimum threshold
- Integrated with OmniOne Ai (salesandorders.com)
- Ideal for industry-relevant websites, social media content creators, Instagrammers, YouTubers, influencers, and forums
- Access to the fresh product feed, marketing collateral, and campaign analytics
- Instant sales notifications
- Links to home page, collections, and product pages
- $35 Average Order Value (AOV)
- Over 600 SKUs
URL: Knick Knack Toy Shak Affiliate Program
Commission: 10%
Cookie Duration: Not Disclosed
Payment Term: Weekly Payouts via Stripe or Bank Transfer | $20 Minimum Threshold | OmniOne Ai (salesandorders.com) Handles Payments
4. InnovaToys
InnovaToys is a premier online destination for innovative and educational toys, offering a wide range of products designed to stimulate creativity and curiosity in children and adults alike.
The metal mosaic puzzle kits come from a variety of popular brands. These kits feature DIY action figure models, including Wolverine, Deadpool, and ancient armoured fighters.
From intricate 3D puzzles to fascinating robotics kits, InnovaToys ensures there is something for every budding inventor and curious mind.
Highlights of the InnovaToys Affiliate Program
- 8% standard sales commission
- Cookie tracking lasts for just 24 hours
- Interactive dashboard with access to necessary promotional tools
- Third-party tracking and reporting
- Integrated with ShareASale (Merchant ID: 23546)
- $80 Average Order Value (AOV)
- Ideal for bloggers and websites related to artwork, educational toys, mosaic kits, action figure toys, and DIY hobbyists
URL: InnovaToys Affiliate Program | Signup via ShareASale
Commission: 8%
Cookie Duration: 24 Hours
Payment Term: Monthly Payouts | ShareASale Handles Payments
Free Training
Earn Money By Connecting People With The Products They’re Looking For Online
Every day, millions of people search for products online and through affiliate marketing, you can earn commissions by linking these searchers with the products they seek. Our free step-by-step affiliate marketing training course shows you how.
5. Entertainment Earth
Entertainment Earth has been a leading name in the collectibles and toy industry since 1996, based in Simi Valley, California. The company caters to casual and avid collectors with an extensive selection of licensed products, from popular toys and gifts to high-end limited editions and hard-to-find collectibles. Known for its Mint Condition Guaranteed, Risk-Free Shopping, and Hassle-Free 90-day Returns, Entertainment Earth ensures a superior shopping experience.
The company’s offerings extend beyond its popular website, featuring a print catalogue and a successful affiliate program. Smaller retailers can purchase in bulk through EE Distribution, expanding their businesses. Additionally, Entertainment Earth designs and develops its own branded toys and collectibles.
Frequently featured in prominent media outlets, Entertainment Earth has also been a staple at San Diego Comic-Con for over 20 years, making it a key player in the pop-culture landscape.
Bestselling Action Figures
- Street Fighter S.H. Figuarts (Guile Outfit 2): $79.99
- 6-inch Dhalsim Scale Action Figure – Ultra Street Fighter II: $24.99
- Robo DOU Voltron Action Figure (Black and Gold Edition): $329.99 (Entertainment Earth Exclusive)
Highlights of the Entertainment Earth Action Figure Affiliate Program
- 7% standard CPA
- 30 days cookie tracking period
- Performance-based commission increments depending on monthly sales volume (up to 10%)
- User-friendly dashboard, access to creative assets, and reliable campaign reporting
- Support from the experienced marketing team
This affiliate program is currently paused for new affiliates, but the official statement suggests it will open again, so interested affiliates must keep checking for the latest updates.
URL: Entertainment Earth Affiliate Program
Commission Tiers:
| Cash Commission | Store Credit Commission | Monthly Sales |
| 7% | 10% | Up to $499 |
| 8% | 13% | $500 to $1999 |
| 9% | 14% | $2000 to $3999 |
| 10% | 15% | $4000 or more |
Cookie Duration: 30 Days
Payment Term: Monthly Payouts | $20 Minimum Threshold
6. Things From Another World (TFAW)
In 1979, Mike Richardson founded Things From Another World (TFAW), a modest 400-square-foot store in Bend, Oregon, called Pegasus Books. By the 1990s, the name changed to Things From Another World, reflecting its growing and diverse offerings. TFAW now operates in multiple locations, including Milwaukie, Portland, Beaverton, and Los Angeles, alongside a robust online presence.
Over 30 years, TFAW has become the third-largest comic book retailer in the U.S., offering a vast selection of comic books, graphic novels, toys, and statues. With roots in Dark Horse Comics, TFAW also stocks titles from Marvel, DC Comics, and independent publishers. Their services, such as Subscription, WatchDog, and Wish List, keep customers updated on new releases. Engaging with customers through newsletters, a blog, and social media, TFAW values feedback to enhance their offerings.
Bestselling Action Figures
- Marvel Premium Collection (Apocalypse): $200
- Marvel Black Widow – 1:6 Scale Mint-Bust: $104
- Spider-Man Miles Morales: $360
- Adam Smash – Cyberpunk 2077: $103.99
Highlights of the TFAW Affiliate Program
- 14% standard CPA applied to all products except gift cards
- 7% commission on referred sales of comics priced at less than $14.99
- 90 days cookie tracking period
- Recurring commission for up to 3 orders within the cookie life from the same referral
- Coupon and discount sides get a 1% sales commission, and they do not qualify for performance incentives
- Gift Cards items are not commissionable
- Fresh product feed
- Third-party real-time tracking and reliable reporting
- Integrated with ShareASale (Merchant ID: 8908)
Monthly Performance Incentives
- $5 Activation Bonus on your first referred order
- $25 cash bonus upon generating $500 in sales
- $50 cash bonus upon generating $1,000 in sales
- Affiliate-exclusive promotion and coupon codes
- Access to practical tools, including GoldenCAN and PopShops
- Experienced and responsive affiliate marketing team
URL: Things From Another World Affiliate Program | Signup via ShareASale
Commission: 14% (Standard) | 7% (Comics Prices at Less than $14.99)
Cookie Duration: 90 Days
Payment Term: Monthly Payouts | ShareASale Handles Payments
7. LEGO
Founded in 1932 by Ole Kirk Kristiansen, LEGO has grown into a global leader in play materials, renowned for its iconic LEGO bricks. LEGO has prioritised safety and creativity, designing products that foster children’s development and creativity. The company’s reach extends beyond a vast product line to numerous physical stores worldwide, offering hands-on experiences and showcasing the latest toy innovations. Cherished for inspiring imaginative play and learning, LEGO remains a beloved brand in homes, schools, and playrooms around the world.
Bestselling Action Figures
- Ant-Man Construction Figure: $29.99
- Batman Mech Armor: $14.99
- Green Goblin Construction Figure: $34.99
- Batman with Bat-Pod Bike: $64.99
- Stormtrooper Mech: $15.99
Highlights of the LEGO Affiliate Program
- Standard CPA is 3%
- 30 days cookie attribution period
- Reliable third-party tracking, practical tools, and transparent campaign analytics
- In-demand innovative products from the world’s leading brand with a prestigious history
Commission: 3%
Cookie Duration: 30 Days
Payment Term: Monthly Payouts | Rakuten Handles Payments
8. Entertainer (The Toy Shop)
Gary Grant’s journey began in the 1970s when he worked at a local bike shop in Amersham. Noticing the rising trend in customised skateboards, Gary started selling accessories while still employed. This entrepreneurial sparked his departure from the bike shop, propelling him to start his own business.
In 1979, Gary and his wife Catherine, a full-time nurse, bought a home in Amersham that doubled as their warehouse. The Entertainer was born in May 1981 when they took over the Pram and Toy Bar, transforming it into a fun-filled destination for children and adults alike. The business quickly expanded, opening a second branch in Beaconsfield in 1985.
Today, The Entertainer is celebrated for its unique retail approach, which is dedicated to filling every childhood with wonder and aiming to be the best-loved toy shop in the community.
Bestselling Action Figures
- 17-cm N.E.S.T Bonecrusher – Transformer Studio Series: £17.49
- 30-cm Armoured Spider-Man: £16
- Giant Skar King: £29.99
Highlights of the Entertainer (The Toy Shop) Action Figure Affiliate Program
- 3% default CPA
- Cookie is tracked for 30 days
- Seasonal promotions and affiliate-exclusive discount codes
- Third-party tracking
- Industry-leading tools, user-friendly dashboard, and hassle-free payment handling
- Integrated with AWIN (Merchant ID: 1736)
URL: TheToyShop.com (Entertainer) Affiliate Program | Signup via AWIN
Commission: 3%
Cookie Duration: 30 Days
Payment Term: Monthly Payouts | AWIN Handles Payments
Becoming a Successful Affiliate In The Action Figure Niche
Becoming a successful affiliate in the action figure niche requires more than just signing up for programs; it takes strategy, passion, and a deep understanding of your audience. The list of affiliate programs above is designed to give you a head start, offering a variety of options to match your niche and content style. We hope these programs help you find the right partners to boost your affiliate marketing efforts.
However, success in this niche, or any niche, doesn’t happen overnight. To truly excel, you’ll need to learn the ins and outs of affiliate marketing, from optimizing your content for conversions to understanding the best promotional techniques.
That’s why we offer a free affiliate marketing course that covers everything you need to know to thrive in this space. Whether you’re just starting out or looking to sharpen your skills, our course is designed to help you succeed.
If you’re serious about turning your passion for action figures into a profitable venture, signing up for our course could be the game-changer you need. And if you have any questions or need further guidance, feel free to leave them in the comments below. We’re here to help you on your journey to becoming a top-performing affiliate in the action figure niche. 🙌
