Fishing is more than just a hobby for millions of enthusiasts around the world—it’s a way of life. With a booming market for fishing gear, equipment, and accessories, affiliate marketers have a unique opportunity to tap into this lucrative niche.
Whether you’re an avid angler or simply looking to profit from the passion of others, the right affiliate programs can help you reel in some impressive earnings.
In this post, I’ve gathered some of the best fishing affiliate programs available. These programs offer competitive commissions and access to high-quality products, making them ideal for anyone looking to target the fishing community.
Best Fishing Affiliate Programs
The affiliate programs on this page are listed in the following order:
- Rapala
- XTRATUF
- Trident Fly Fishing
- Sportsman’s Guide
- Atlas Fly Fishing
- Simms
- Mustad
- Parys
- Lukáš Krása (LK Baits)
- Chytapust
- AZ Fishing
- Fishing Tackle & Bait
- PENN
- Discount Tackle
- EGO
- KastKing
- Bass Online
- Bass Fishing Hub
1. Rapala
Rapala is a leading brand in the fishing industry, renowned for its extensive range of fishing lures and related equipment. Founded in the 1930s, Rapala has grown into the world’s largest manufacturer of fishing lures, offering a catalogue of over 10,000 products that cater to anglers of all skill levels, from freshwater to saltwater fishing. The brand is well-known for its innovation and quality, making it a trusted name among professional and recreational fishermen.
Rapala’s extensive product lineup includes lures, rods, reels, tools, and fishing accessories, all designed to help anglers land their next big catch. Rapala is an attractive opportunity for affiliate marketers targeting outdoor enthusiasts and fishing communities. The brand’s strong reputation and broad product range provide ample content opportunities for blogs, review sites, and niche outdoor platforms.
Highlights of the Rapala Fishing Affiliate Program
- Default sales commission is 4%
- Commission on referred sales of StrikeMaster products is 6%
- Cookie is tracked for 30 days
- Third-party tracking and reliable campaign insights
- Complete product feed (over 1000 products)
- Industry-leading tools, engaging creative, and access to the experienced support team (Managed by Gen3 Marketing)
- Integrated with Commission Junction (CJ Advertiser ID: 4491880)
Commission: 4% (Default) | 6% (StrikeMaster Sales)
Cookie Duration: 30 Days
Payment Term: Monthly Payouts | CJ Handles Payments | Conversions are Locked after the 10th of the Next Month
2. XTRATUF
XTRATUF, a brand synonymous with Alaskan resilience, has earned its reputation over the past five decades for crafting boots that are as tough and dependable as the people who wear them. Originating from the rugged landscapes of Alaska, XTRATUF’s Legacy Boot is a symbol of durability, designed to withstand the state’s harshest conditions. These 100% waterproof boots, with their flexible and durable construction, have become an integral part of Alaskan culture, often referred to as the “Alaskan Sneaker.”
Featuring a non-marking, slip-resistant Chevron outsole, XTRATUF boots are performance-tested across some of the most challenging waters, from the Misty Fjords to the Bering Sea.
The XTRATUF affiliate program is a promising opportunity for content publishers related to marine lifestyles, fishing, and outdoor enthusiasts.
Highlights of the XTRATUF Affiliate Program
- 6% standard sales commission
- Cookie tracking lasts for 30 days
- Access to the daily updated data feed, text links, promotional content, and professionally designed banners
- 4% conversion rate
- Performance-based commission increment (up to 10%)
- Third-party tracking and hassle-free monthly payments
- Integrated with Commission Junction (CJ Advertiser ID: 5535819)
- Dedicated affiliate manager and experienced support team
URL: XTRATUF Affiliate Program | Signup via Commission Junction
Commission: 6%
Cookie Duration: 30 Days
Payment Term: Monthly Payouts Processed through CJ | Conversions are Locked after the 10th of the Next Month
3. Trident Fly Fishing
Trident Fly Fishing is a prominent online retailer specialising in fly fishing gear, accessories, and apparel. Founded to serve the niche community of fly fishing enthusiasts, it offers a wide range of products from top brands, catering to beginners and seasoned anglers.
With over 25,000 products available, the store covers everything from fly rods and reels to lines, flies, and fishing apparel. The brand is well-regarded for its comprehensive product reviews, detailed buyer’s guides, and exceptional customer service, making it a trusted resource in the fly fishing community.
Highlights of the Trident Fly Fishing Affiliate Program
- Default CPA is 5% per sale
- Long cookie life – 60 days
- Transparent reporting and reliable third-party tracking
- Globally acknowledged partner affiliate network (CJ Advertiser ID: 7008487)
- Ideal for fly fishing blogs, forums, content publishers, lodges, reviewers, and social media influencers
- Access to the complete datafeeds and engaging banner ads
- More than 25k SKUs
- Performance-based commission negotiation and cookie life extension are possible
URL: Trident Fly Fishing Affiliate Program
Commission: 5%
Cookie Duration: 60 Days
Payment Term: Monthly Payouts through Commission Junction | Conversions are Locked after the 10th of Each Month
4. Sportsman’s Guide
Sportsman’s Guide is a comprehensive online destination for outdoor enthusiasts, offering a vast selection of products in categories such as hunting, shooting sports, camping, and home goods. Among these, their fishing equipment stands out as a key highlight. Whether you’re a seasoned angler or just starting, Sportsman’s Guide provides an extensive range of fishing gear, including top-quality lures, rod and reel combos, jigs, and various tackle options. Their fishing products cater to all types of fishing, from panfish to larger catches like smallmouth bass, walleye, and muskie.
In addition to their vast array of products, Sportsman’s Guide enhances the fishing experience with their resource, Guide Outdoors. This platform offers informative articles on fishing techniques, tips, and equipment guides, helping anglers of all levels refine their skills and make informed decisions about their gear.
What sets Sportsman’s Guide apart is its leadership in the military surplus market. This retailer sources authentic gear worldwide, including in Europe, Asia, and South America. It is not just about selling products but also about supporting the outdoor community.
Highlights of the Sportsman’s Guide Affiliate Program
- Default commission is 5% per sale
- Commission on referred sales of guns and ammo is 2% per sale
- Cookie is tracked for 7 days (CJ) and 14 days (AvantLink)
- Transparent third-party reporting and reliable tracking
- Weekly coupons and promotional codes
- Regularly updated product catalogue
- Dedicated affiliate management team
- Integrated with Commission Junction (CJ Advertiser ID: 3616712) and AvantLink (Merchant ID: 17073)
URL: Sportsman’s Guide Affiliate Program | Signup via CJ | Signup via AvantLink
Commission: 5% (Standard) | 2% (Guns/Ammo)
Cookie Duration: 7 Days (CJ) | 14 Days (AvantLink)
Payment Term: Monthly Payouts Issued through the Partner Affiliate Network | 60-Day Locking Period
5. Atlas Fly Fishing
Atlas Fly Fishing is rapidly establishing itself as a prominent brand in the fly fishing industry. Since introducing their Signature 9′ 8wt rod, the company has seen remarkable success, selling hundreds of rods quickly. What sets Atlas Fly Fishing apart is the combination of lightweight design and powerful performance in their rods. By focusing on direct-to-consumer sales, Atlas Fly Fishing offers premium products—featuring Cerecoil guides and AAAA grade cork—at prices nearly 50% lower than market rates.
This approach provides anglers with high-quality gear and makes advanced fly fishing equipment more accessible. The brand’s growth trajectory and customer-focused model make it an appealing opportunity for affiliate marketers targeting fly fishing enthusiasts who value quality and affordability.
Highlights of the Atlas Fly Fishing Affiliate Program
- 10% standard sales commission
- 30 days cookie attribution period
- Third-party tracking and reporting
- Trusted partner affiliate network – AvantLink (Merchant ID: 27293)
- Ideal for fishing-related content publishers, bloggers, forums, influencers, reviewers, and lodges
- Access to data feed and banner ads
- Performance-based commission increment (up to 20%)
URL: Atlas Fly Fishing Affiliate Program | Signup via AvantLink
Commission: 10%
Cookie Duration: 30 Days
Payment Term: Monthly Payouts | AvantLink Handles Payments
6. Simms
Simms Fishing Products is a renowned brand in the fly fishing industry, known for its high-quality gear designed to enhance the angler’s experience. With a focus on innovation, durability, and performance, Simms offers a wide range of products, including waders, boots, outerwear, and accessories, all tailored to meet the demands of serious anglers. Their gear is built to withstand harsh environments, ensuring that fishing enthusiasts remain comfortable and protected in any condition.
Simms Fishing is committed to sustainability and responsible sourcing, which resonates with environmentally conscious consumers. The brand’s reputation for quality craftsmanship and innovation makes it a top choice among fly fishing enthusiasts.
Highlights of the Simms Fishing Products Affiliate Program
- 10% standard sales commission
- Cookie tracking lasts for 30 days
- Performance-based commission increment is possible
- Third-party tracking and reporting
- Integrated with AvantLink (Merchant ID: 13289)
- Ideal for content creators and social media influencers
URL: Simms Fishing Products Affiliate Program | Signup via AvantLink
Commission: 10%
Cookie Duration: 30 Days
Payment Term: Monthly Payouts | AvantLink Handles Payments
7. Mustad
Mustad is a global leader in fishing hooks, with a legacy that dates back to 1832 in Gjøvik, Norway. Today, one in four hooks worldwide is made by Mustad, and the brand’s presence spans over 160 countries, covering all aspects of sport fishing, industrial, and traditional fishing.
The company’s success is rooted in its unwavering commitment to quality, innovation, and the pioneering spirit that has driven its growth. Mustad’s history is marked by significant milestones, such as the development of “The Hook Maker” in 1877, a machine that revolutionized the fishing hook industry by producing high-quality hooks more efficiently.
Over the years, Mustad has expanded its product range to meet the diverse needs of modern anglers while maintaining the highest standards of craftsmanship. The brand’s dedication to tradition, innovation, sustainability, and excellence continues to inspire confidence among fishermen and women worldwide.
Highlights of the Mustad Fishing Affiliate Program
- Baseline CPA is 7% per sale
- Cookie life is 30 days
- Performance-based commission increment
- 4.5% conversion rate
- $60 Average Order Value (AOV)
- Affiliate exclusive vanity codes and access to custom creative
- Dedicated affiliate management team (Ikon Digital Media)
- Third-party tracking and reporting
- Integrated with AvantLink (Merchant ID: 21185)
- Chance to become a Mustad Pro Staff member and enjoy additional benefits (invitation-only)
URL: Mustad Affiliate Program | Signup via AvantLink
Commission: 7%
Cookie Duration: 30 Days
Payment Term: Monthly Payouts | AvantLink Handles Payments
8. Parys
Primarily based in the Czech Republic, Parys is a premier retailer specialising in a wide range of fishing gear and outdoor equipment. Serving anglers across Europe, Parys offers an extensive selection of products, from fishing rods, reels, and tackle to camping and outdoor accessories, making it a one-stop shop for fishing enthusiasts. Whether you are targeting freshwater or saltwater species, Parys provides high-quality gear from well-known global brands, ensuring that anglers are well-equipped for any fishing adventure.
The company also caters to various fishing disciplines, including carp, fly, and predator fishing, with specialised products to meet the specific needs of each angler. Parys is known for its commitment to providing top-tier customer service and delivering reliable equipment that performs in all conditions.
Highlights of the Parys Affiliate Program
- 7% sales commission on referred sales from a new customer
- 3.5% sales commission on referred sales from an existing customer
- Cookie tracking lasts for 30 days
- Third-party tracking and reporting
- Access to practical tools and attractive creative
- Integrated with Commission Junction (Advertiser ID – Czech Republic 4887633 and Advertiser ID – Slovakia: 4887634)
URL: Parys Affiliate Program | Signup via CJ Czech Republic / Slovakia
Commission: 7% (New Customer) | 3.5% (Existing Customer)
Cookie Duration: 30 Days
Payment Term: Monthly Payouts | CJ Handles Payments | Conversions are Locked after the 10th of Each Month
9. Lukáš Krása (LK Baits)
Operating from the Czech Republic, LK Baits specialises in high-quality fishing baits and accessories. It offers diverse products for various fishing techniques, including carp, predator, and coarse fishing. The company’s product lineup features a variety of bait types, from boilies and pellets to attractants and pastes, crafted to enhance fishing experiences and results.
LK Baits strongly emphasises using premium ingredients and advanced manufacturing processes to ensure effectiveness and appeal to fish. The company also provides detailed product information to assist anglers in selecting the right bait for their needs.
Highlights of the LK Baits Affiliate Program
- Standard commission is 9.23% per sale
- 11.53% sales commission on selective products
- 14 days cookie attribution period
- Third-party tracking and timely updated campaign analytics
- User-friendly dashboard with access to industry-leading tools
- Integrated with Commission Junction (CJ Advertiser ID: 5411803)
URL: LK Baits Affiliate Program
Commission: 9.23% (Standard) | 11.53% (Selective Products)
Cookie Duration: 14 Days
Payment Term: Monthly Payouts | Sales are Locked after the 10th of Each Month | CJ Handles Payments
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10. Chytapust
Chytapust is a Czech company known for its extensive range of fishing products, including baits, lures, and accessories. Catering to novice and experienced anglers, Chytapust offers a variety of solutions designed to improve fishing outcomes. Their product selection includes high-quality baits for various fishing techniques, innovative lures, and practical accessories that enhance the fishing experience.
The company emphasises functionality and effectiveness, aiming to meet the diverse needs of the fishing community.
Highlights of the Chytapust Affiliate Program
- 8% sales commission
- Cookie life is 30 days
- Third-party tracking and reporting
- Integrated with Commission Junction (Advertiser ID: 4597444)
- Ideal for industry-relevant blogs, websites, and social media pages
- Dedicated affiliate management team VIVNetworks
URL: Chytapust Affiliate Program | Signup via CJ
Commission: 8%
Cookie Duration: 30 Days
Payment Term: Monthly Payouts | NET30 Terms | CJ Handles Payments
11. AZ Fishing
AZ Fishing is a Czech company retailing a wide array of fishing gear and accessories. Their product range includes various baits, lures, rods, reels, and other essential fishing equipment.
AZ Fishing is dedicated to offering high-quality products that cater to different fishing styles and preferences, whether for freshwater or saltwater fishing. They focus on delivering reliable and innovative solutions designed to enhance the fishing experience for enthusiasts at all skill levels.
Highlights of the AZ Fishing Affiliate Program
- Standard sales commission is 8%
- 30 days cookie attribution window
- Dedicated affiliate management team (VIVNetworks)
- Third-party tracking and reporting
- Integrated with Commission Junction (CJ Advertiser ID: 5949527)
URL: AZ Fishing Affiliate Program
Commission: 8%
Cookie Duration: 30 Days
Payment Term: Monthly Payouts Issued through CJ | 30-Day Locking Period
12. Fishing Tackle & Bait
Fishing Tackle & Bait is a leading UK-based retailer specialising in fishing gear and accessories. Established in 1999, the company has grown into one of the largest independently owned fishing tackle shops in the UK, offering a comprehensive selection of over 60,000 items. Their inventory spans various fishing types, including coarse, game, sea, predator, and carp fishing.
Known for its exceptional customer service, Fishing Tackle & Bait ships thousands of orders globally each month, demonstrating a solid commitment to quality and reliability. Their extensive online presence and competitive pricing reinforce their reputation as a top choice for fishing enthusiasts.
Highlights of the Fishing Tackle & Bait Affiliate Program
- Standard sales commission is 5%
- Voucher and Display publishers get 2% and 3% sales commission, respectively
- Cookie is tracked for 30 days
- Frequently updated graphics and banners
- Access to the daily updated product feed
- Worldwide shipping
- Dedicated affiliate management (Built For Growth Digital)
- Third-party tracking and reporting
- Integrated with AWIN and Webgains
- Permission to use deeplinks
URL: Fishing Tackle & Bait Affiliate Program (AWIN) | Webgains
Commission: 5% (Standard) | 2% (Voucher) | 3% (Display)
Cookie Duration: 30 Days
Payment Term: Monthly Payouts Issued through the Partner Affiliate Network
13. PENN
PENN, founded by Otto Henze in 1932, has a long-standing reputation for producing durable and reliable fishing gear. Based in Philadelphia, PENN has been at the forefront of reel design and innovation, becoming a trusted name among anglers worldwide. The company’s commitment to quality is reflected in its extensive product range, including the iconic “Senator” reel introduced in 1936, known for its robustness and performance in challenging conditions.
PENN continues to honour its founder’s legacy by creating battle-tested fishing equipment that meets the needs of serious anglers. Their dedication extends to excellent customer service and a supportive work environment, focusing on continuous improvement and innovation.
Highlights of the PENN Fishing Affiliate Program
- 10% baseline commission
- 30 days cookie tracking duration
- Sales commission for loyalty partners is 6%
- Provision of vanity codes and exclusive promotions are negotiable
- Timely updates about new products
- Content creators and product reviewers may receive free samples upon content agreement
- Custom commission offers are possible
- Third-party tracking and reporting
- Integrated with AvantLink (Merchant ID: 20821)
URL: PENN Affiliate Program | Signup via AvantLink
Commission: 10% (Standard) | 6% (Loyalty Partners)
Cookie Duration: 30 Days
Payment Term: Monthly Payouts | AvantLink Handles Payments
14. Discount Tackle
Discount Tackle is a retailer established in 2018 by Jeff Brown, who combines a lifetime of fishing experience with a technical background in eCommerce. The company aims to enhance every fishing trip by offering a carefully curated selection of baits and gear from leading brands and niche producers. Discount Tackle emphasises fast shipping, exceptional customer service, and competitive pricing, making it a reliable choice for anglers seeking quality products.
The inventory includes top brands such as Z-Man, Strike King, Rapala, and Berkley, as well as tackle for freshwater and saltwater species.
Highlights of the Discount Tackle Affiliate Program
- 5% standard sales commission for content publishers
- Deal/coupon sites get 3% sales commission
- 30 days cookie attribution window
- Top performers can get a premium commission with custom placement opportunities
- Ideal for creative industry-relevant content creators and publishers
- In-house affiliate management team
- Third-party tracking and reporting
- Integrated with Affiliatly
URL: Discount Tackle Affiliate Program
Commission: 5% (Content Publishers) | 3% (Deal/Coupon Sites)
Cookie Duration: 30 Days
Payment Term: Monthly Payouts | Affiliatly Handles Payments
15. EGO
Founded fourteen years ago, EGO began with a mission to improve fishing landing nets, addressing the limitations of traditional designs. What started as a small venture has evolved into a leading innovator in fishing nets and accessories. EGO’s flagship products, the EGO S1 Genesis and EGO S2 Slider landing nets have set new standards in performance and functionality. The company has recently expanded its product line to include specialised fishing tools and accessories.
The 2016 introduction of the EGO Kryptek series, featuring advanced Kryptek camo technology, brought fresh design and finish quality to the market. EGO products are now widely available through major sporting goods retailers and a network of distributors, reaching international markets such as Canada, Russia, South Africa, South Korea, and Japan. For affiliate marketers and content publishers, EGO offers a prominent brand known for innovation and quality in the fishing industry.
Highlights of the EGO Fishing Affiliate Program
- 6% baseline commission
- Cookie is tracked for 60 days
- $100 Average Net Price
- Performance-based commission increment (up to 10%)
- Access to banner ads, text links, and timely updated product feed
- Custom partnerships and promotions are possible upon request
- Dedicated in-house affiliate manager
- Third-party tracking and reporting
- Integrated with AvantLink (Merchant ID: 18529)
URL: EGO Fishing Affiliate Program | Signup via AvantLink
Commission: 6%
Cookie Duration: 60 Days
Payment Term: Monthly Payouts | AvantLink Handles Payments
16. KastKing
KastKing is a prominent fishing gear brand known for its innovative, high-quality products designed for anglers worldwide. Founded to provide top-notch fishing tackle, KastKing offers a broad range of products, including rods, reels, lines, and accessories. Its focus on advanced technology and performance has made it popular among amateur and professional anglers.
KastKing’s product lineup features a variety of fishing equipment tailored for different fishing styles and environments, ensuring reliability and durability. The company emphasises value, combining high performance with competitive pricing.
Highlights of the KastKing Affiliate Program
- 10% sales commission
- Cookie is tracked for 30 days
- Third-party tracking and reliable campaign reporting
- Access to reliable tools
- $100 Average Order Value (AOV)
- Integrated with AvantLink (Merchant ID: 24493)
- Performance incentives, bonuses, and sales opportunities
URL: KastKing Affiliate Program | Signup via AvantLink
Commission: 10%
Cookie Duration: 30 Days
Payment Term: Monthly Payouts | 30-Day Validation Period | AvantLink Handles Payments
17. Bass Online
Bass Online is a leading provider of bass fishing experiences, offering a range of guided fishing trips and services. The company specialises in bass fishing and connects enthusiasts with expert guides for personalised and memorable fishing adventures. Bass Online operates across various prime fishing locations, providing access to some of the best bass fishing spots in the United States.
Their services cater to anglers of all skill levels, from beginners to seasoned pros, ensuring a high-quality experience tailored to individual needs. With a focus on customer satisfaction and expert knowledge, Bass Online has built a reputation for excellence in the fishing community. For affiliate marketers and content publishers, Bass Online presents an opportunity to promote a reputable brand known for its expertise and dedication to bass fishing.
Highlights of the Bass Online Affiliate Program
- 10% baseline commission
- Commission increment based on performance (up to 20%)
- Long cookie attribution period – 90 days
- Ideal for industry-relevant websites, blogs, content creators, social media pages, and YouTubers
- User-friendly portal with access to required resources and tools
URL: Bass Online Affiliate Program
Commission: 10%
Cookie Duration: 90 Days
Payment Term: Monthly Payouts
18. Bass Fishing Hub
Bass Fishing Hub is a comprehensive online resource dedicated to all aspects of bass fishing. The website offers a wealth of information, including detailed fishing guides, expert tips, and gear reviews tailored to bass fishing enthusiasts. It covers various topics such as fishing techniques, bait recommendations, and equipment maintenance, providing valuable insights for novice and experienced anglers.
Bass Fishing Hub aims to be a one-stop destination for those seeking to improve their bass fishing skills and knowledge. The platform also features product recommendations and comparisons, helping anglers make informed decisions about their gear. For affiliate marketers and content publishers, Bass Fishing Hub represents an opportunity to connect with a well-established resource in the bass fishing community known for its in-depth content and expertise.
Highlights of the Bass Fishing Hub Affiliate Program
- 5% sales commission
- Cookie tracking lasts for 7 days
- Third-party tracking and reliable reporting
- Integrated with Refersion
URL: Bass Fishing Hub Affiliate Program
Commission: 5%
Cookie Duration: 30 Days
Payment Term: Monthly Payouts | Refersion Handles Payments
Becoming a Successful Affiliate Marketer In The Fishing Niche
Becoming a successful affiliate in the fishing niche takes more than just finding the right programs. While it’s easy to sign up for affiliate programs, many marketers hit a wall when it comes to generating consistent traffic to their offers. That’s where most affiliates struggle, but it doesn’t have to be that way.
Our free affiliate marketing course is designed to help you overcome these challenges. It’s packed with strategies to boost your traffic, grow your audience, and increase your conversions. From creating engaging content to optimizing for SEO, our course covers the essentials for building a profitable affiliate business in any niche—especially fishing.
Overall though, I hope the list of fishing affiliate programs above has pointed you in the right direction. With so many great programs to choose from, the next step is learning how to effectively market them. Our course will give you the tools you need to succeed, whether you’re a beginner or looking to refine your approach.
If you have any questions about these programs or need additional advice, don’t hesitate to leave a comment below. We’re here to help you hook your next big affiliate marketing win!
