Model railways are a beloved hobby for enthusiasts of all ages, offering a unique blend of creativity, engineering, and nostalgia. For those deeply engaged in this intricate world, there are exciting opportunities to earn through affiliate marketing.
On this page, we’ll explore the best model railway affiliate programs available today, each providing distinct benefits and substantial earning potential.
Whether you’re a dedicated hobbyist or a savvy marketer looking to delve into this niche, these programs offer a fantastic way to monetize your passion and expertise. From high-quality model trains to essential accessories and layout materials, the affiliate partnerships we’ve gathered cover all aspects of the model railway hobby.
Best Model Railway Affiliate Programs
The affiliate programs on this page are listed in the following order:
- Modelers Central
- GreatMagazines.co.uk
- ModelCars.com
- Hornby
- Diecast
- Entertainment Earth
- InnovaToys
- LEGO
1. Modelers Central
Modelers Central is a paradise for ship modelling enthusiasts, offering a vast and exciting array of high-quality wooden ship model kits, tools, plans, and fittings. Their team, experienced in ship modelling, continually researches new kits and stocks various brands like Amati, Corel, and Vanguard Models, ensuring there’s always something new and thrilling to explore.
Their product categories include a fantastic range of model trains priced between $122 and $2,325, including 4 models selling over $1,000.
Focusing on customer support, they provide DVDs and practicums for practical assistance, ensuring modellers get the help they need, whether nearby or across the globe. Their direct dealings with manufacturers allow them to source missing or broken parts, making it easier for modellers of all skill levels to find suitable materials for their projects. Plus, with worldwide shipping, your next project is always within reach.
Highlights of the Modelers Central Model Railway Affiliate Program
- 5% baseline sales commission
- Cookie tracking lasts for 60 days
- Unique and high-quality products, including spellbinding models of the world’s most famous rains
- Multiple high-ticket products
- Detailed insights and analytics available on the user-friendly affiliate portal
- Occasional affiliate-exclusive coupon deals
URL: Modelers Central Affiliate Program
Commission: 5%
Cookie Duration: 60 Days
Payment Term: Monthly Payouts via PayPal
2. GreatMagazines.co.uk
Great Magazines, part of the esteemed Bauer Media Group, has connected readers with their favourite publications since 2005. With titles like Take A Break, Grazia, and Empire under its belt, it caters to diverse interests and provides both print and digital subscription options. Backed by Bauer’s 150 years of expertise, Great Magazines ensures reliable and seamless subscription management, including free delivery and VIP memberships with exclusive benefits. Whether you love the tactile experience of print or the ease of digital, they’ve got you covered.
Model Rail magazine is the top choice for those interested in model railways. It’s packed with engaging content for all skill levels, from novice collectors to expert modellers, offering tips, advice, and detailed guides on train layouts and sets. It’s the ultimate resource for anyone passionate about model railways.
Highlights of the GreatMagazines.co.uk Affiliate Program
- £5 flat commission
- Cookie is tracked for 30 days
- High conversion rate – 9.28%
- Performance-based commission increment
- Static text links, promotional creative (customisation upon request), XML data feed, mobile-optimised website and responsive web design
- Seasonal campaigns and offers
- Unique discount codes
- Sales are x3 during Christmas season
- Third-party tracking
- Detailed campaign insights
- Integrated with AWIN (Merchant ID: 970)
- Dedicated affiliate manager
URL: GreatMagazines.co.uk Affiliate Program | Signup via AWIN
Commission: £5
Cookie Duration: 60 Days
Payment Term: Monthly Payouts | 28-Day Validation Period | AWIN Handles Payments
3. ModelCars.com
ModelCars.com is a go-to destination for model building enthusiasts, offering an extensive selection of model kits and accessories. Whether you’re into cars, boats, trains, aircraft, or military models, you’ll find top-notch kits from renowned brands like TAMIYA, MPC, and TESTORS.
Beyond kits, they stock all the essential accessories, including paints and airbrushes, to bring your projects to life. ModelCars.com prides itself on outstanding customer service, ensuring a hassle-free shopping experience for everyone. Their dedicated range will impress with quality and variety for model trains and railway hobbyists.
Highlights of the ModelCars.com Affiliate Program
- You can get up to 10% on each conversion
- Third-party tracking
- Deep-linking is allowed
- Customised text links and banners for specific products featuring product information
- Social media sharing tool
- User-friendly affiliate toolbar
- Reliable campaign analytics
- Integrated with GoAffPro
- Product previews
URL: ModelCars.com Affiliate Program
Commission: Up to 10%
Cookie Duration: Not Disclosed
Payment Term: Monthly Payouts | GoAffPro Handles Payments
4. Hornby
Since its inception in 1920, Hornby has been Britain’s leading name in ’00’ Gauge model railways. Originating from the educational Meccano sets in 1909, the brand introduced its first railway product under the name ‘Raylo’ in 1915. The Hornby name graced its first model railway system in 1920, and by 1938, Hornby Dublo had become a staple.
Hornby became an independent company in 1981, continuing to innovate and captivate enthusiasts with their detailed locomotives and iconic sets. With a rich history backed by pioneers like Simon Kohler and Pat Hammond, Hornby remains at the forefront of model railway technology, looking forward to new advancements in the hobby.
Highlights of the Hornby Model Railway Affiliate Program
- 5% standard CPA commission
- 3% commission discounted products
- Third-party tracking
- Detailed insights and a user-friendly dashboard
- Competitive tools and engaging creative
- Integrated with Partnerize
- Trusted brand loved across the UK for its deep-rooted history and prestige
Commission: 5% (Standard) | 3% (Discounted Products)
Cookie Duration: Not Disclosed
Payment Term: Monthly Payouts | Partnerize Handles Payments
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5. Diecast
Diecast Models Wholesale, a family-run business since 2005, has built a reputation for quality and exceptional customer service. Specialising in diecast model cars, trucks, and other vehicles, their extensive collection features brands like Autoart, Motormax, Maisto, Greenlight, and Hotwheels.
Known for their careful packaging and prompt shipping, Diecast Models Wholesale ensures your collectables arrive safely. Their easy-to-navigate website offers a variety of categories, making it simple to find models such as Alfa Romeo, AMC, and Mitsubishi. With nearly two decades of experience, they are a trusted source for diecast enthusiasts.
Highlights of the Diecast Affiliate Program
- 10% standard sales commission
- Cookie tracking duration is 45 days
- Over 10k SKUs
- Third-party tracking
- $130 AOV
- User-friendly dashboard
- Detailed performance insights
- Integrated with Commission Junction (Advertiser ID: 2357926)
URL: Diecast Affiliate Program | Signup via Commission Junction
Commission: 10%
Cookie Duration: 45 Days
Payment Term: Monthly Payouts | Locking: After the 10th of the Next Month | CJ Handles Payments
6. Entertainment Earth
Entertainment Earth sounds like a powerhouse in the collectables and toy industry! It’s impressive how the company has evolved since its beginnings in 1995, catering to casual collectors and avid enthusiasts with a vast range of licensed products. The product collection includes a variety of railway models that can attract modellers.
The commitment to customer satisfaction through innovations like Mint Condition Guaranteed and Hassle-Free 90-Day Returns is noteworthy. Being a staple at San Diego Comic-Con for over two decades speaks volumes about its influence on pop culture. Entertainment Earth has carved out a significant niche in bringing joy to collectors worldwide.
Highlights of the Entertainment Earth Affiliate Program
- 7% baseline commission
- Cookie is tracked for 30 days
- You can also opt to receive store credits for which the baseline commission is 10%
- Performance-based commission tiers
- Experienced marketing team
- Hassle-free monthly payouts with only a $20 minimum withdrawal threshold
- User-friendly affiliate portal
- Access to affiliate tools and creative
URL: Entertainment Earth Affiliate Program
Commission Tiers:
| Monthly Sales | Cash Commission | Store Credit Commission |
| Up to $499 | 7% | 10% |
| $500 to $1999 | 8% | 13% |
| $2000 to $3999 | 9% | 14% |
| $4000 or more | 10% | 15% |
Cookie Duration: 30 Days
Payment Term: Monthly Payouts | $20 Minimum Threshold
7. InnovaToys
InnovaToys is an online retailer specialising in educational and scientific toys, kits, and models. They offer a wide range of products that appeal to both hobbyists and academic institutions, focusing on fostering creativity, learning, and exploration through hands-on experiences.
Their inventory includes science kits, puzzles, robotics kits, and models of various complexity levels, catering to a diverse audience interested in STEM (Science, Technology, Engineering, and Mathematics) education and hobbies.
Highlights of the InnovaToys Affiliate Program
- Standard commission is 8% per conversion
- Third-party tracking
- User-friendly dashboard, competitive tools, and timely updated performance insights
- $80 Average Order Value (AOV)
- Integrated with ShareASale (Merchant ID: 23546)
URL: InnovaToys Affiliate Program | Signup via ShareASale
Commission: 8%
Cookie Duration: Not Disclosed
Payment Term: Monthly Payouts | ShareASale Handles Payments
8. LEGO
Founded in 1932 by Ole Kirk Kristiansen, LEGO has become one of the world’s foremost manufacturers of play materials, best known for its iconic LEGO bricks. The company’s commitment to safety and creativity has been integral since its inception, ensuring that all products are designed to enhance children’s creativity and support their developmental stages.
LEGO’s product range spans various model-building supplies, including a notable selection of railway models like freight trains, passenger trains, engines, and different track configurations, including bridges.
LEGO’s global presence extends beyond its extensive product line to encompass numerous physical stores worldwide, providing customers with hands-on experiences and access to their latest innovations in toy technology. Over the decades, LEGO has remained a beloved brand cherished for its ability to inspire imaginative play and learning through construction, making it a staple in homes, schools, and playrooms worldwide.
Highlights of the LEGO Affiliate Program
- 3% baseline commission
- Cookie tracking lasts for 30 days
- World’s leading brand with a credible history
- Third-party tracking and reporting
- User-friendly dashboard with access to resources and tools
- Integrated with LinkShare (Rakuten Advertising)
Commission: 3%
Cookie Duration: 30 Days
Payment Term: Monthly Payouts | LinkShare Handles Payments
Becoming a Succesful Affiliate In The Model Railway Niche
Becoming a successful affiliate in the model railway niche requires more than just passion for the hobby; it demands strategic marketing skills and a keen understanding of your audience. The list of affiliate programs above is a great starting point, but to truly thrive, you need to continuously adapt and improve your approach.
One excellent way to enhance your affiliate marketing prowess is by signing up for our free affiliate marketing course. This course is designed to provide you with all the tools and knowledge needed to excel in any niche, including model railways. You’ll learn everything from selecting the best programs to optimizing your promotional efforts for maximum impact.
We hope the list of model railway affiliate programs above has given you valuable insights and potential opportunities. If you have any additional questions or need further assistance, please leave your comments below. We’re here to support you every step of the way in your affiliate marketing journey.
Success in the model railway niche doesn’t happen overnight. It requires dedication, a willingness to learn, and the right resources. By leveraging our free course, you can gain the expertise needed to become a top-performing affiliate in this fascinating and rewarding field.
Stay motivated, keep learning, and feel free to reach out for any help you might need. Together, we can make your affiliate marketing venture in the model railway niche both enjoyable and profitable.
